thankQ, are a leading not-for-profit CRM software company based in Loughborough, with a twenty year heritage of providing exceptional solutions to their clients (Comic Relief, DEC…) In early 2010 they found themselves at an interesting crossroads with regards their business identity and which strategic direction they wished to move forward in.
They were keen to undertake a step change in their offering to their market and recognised a strong new brand identity, marketing and new business strategy was required. However, what ever the outcome, their new identity needed to be aligned and reflect their internal company values.
I collaborated with two brilliant independent minds that I love working with. Stewart Redpath from Liminal Marketing who carried out the full brand review to establish what their core proposition and competitive advantage was. Alongside Ronnie Hannon, from Transform Communications, who devised thought leadership and strategic PR thinking, including a developed, detailed marketing and new business plan.
My role was to carry out a full digital audit and provide procurement guidance for the development of their new website, along with creative ideas for the brand launch. I also collaborated with Stewart on writing the copy for the final website.
The chosen digital and brand agency was the talented team at Defacto who were based in Nottingham.